What Are You Selling? - By Rick Williams
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What are you selling? What is your customer buying? Too often, your customer is buying something different from what you are selling.
Yes, it’s never simple. But start with the idea that business success requires a clear understanding of what you are selling and what your customer is buying.
Through this newsletter, I share quick-to-digest ideas, reminders, encouragement, challenge questions, and thought changers to help you become a more successful leader of your company or any organization.
Today, I am sending you the link to my article examining what products companies are selling and why there is so often a disconnect between the product or service they are selling and what their customers are buying. Is Harley-Davidson selling low-cost transportation, or are they selling “freedom?”
Published by: CEOWORLD Magazine
OK – I am asking you to take a moment to read the article. It is a very good short overview of the paramount importance of your brand strategy and of matching what you are selling to what your customers are buying. I give you guidance you can use today and fresh ideas that help you be more successful in your leadership role. HERE IS THE LINK TO THE ARTICLE
What Am I Selling?
I am selling success – your success as the leader of your company, non-profit, government agency, or team.
My offering to you, my customer, comes through several channels:
Create the Future – My Best-Selling leadership guidebook gives you best practice principles and step-by-step leadership team exercises that will guide you to decisions better matching your goals, risk preferences, and values.
Keynote Speaking – Invite me to be a keynote speaker for your leadership retreat or association meeting, and I will give you practical steps for becoming a more successful leader. You will make better decisions – when you must get it right!
Create the Future with Rick Williams Podcast – Leaders come on my podcast and share their experience making difficult decisions for their organization and, in some cases, for themselves. You will be a more successful leader by listening to what worked and didn’t work for other leaders facing challenges similar to yours.
Helping Leaders Succeed – My newsletter/blog, what you are reading now, gives you tips, insights, action steps, and challenge ideas that will get you thinking about changes you can make to be a more successful leader.
Thought Leadership Articles and Interviews – My internationally published thought leadership articles and interviews take a deeper dive into specific leadership challenges. My articles give you an in-depth analysis of an issue and key takeaways you can use to make you more successful when dealing with a similar challenge yourself.
I am selling success – your success.
I am offering you tools, practical next steps, leadership team exercises, in-depth analysis, guiding principles, and lessons from other leaders that will help you be more successful in your leadership role.
You can buy success by:
- Buying my leadership guidebook, Create the Future. Audio and Kindle versions are on Amazon.
- Inviting me to be your Keynote Speaker
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